Luxury Travel Scotland
Automotive, Branding, Design, Leads Management, Lifestyle, Logo Design, CMS, Automation
A premium end-to-end brand and digital project for Luxury Travel Scotland. We created the full brand identity, website, social media direction and ongoing review management using our AURA review response system. The aim was to position the business as Scotland’s leading private chauffeur and executive travel provider.
Project Overview
Luxury Travel Scotland provides private chauffeur services, bespoke tours and executive travel throughout Scotland. The business required a complete digital and brand transformation that would communicate luxury, trust and professionalism to high-value clients including tourists, corporate travellers and hotels.
We began by developing the full brand identity, including colour palette, typography, tone of voice and usage guidelines. The visual style centres around a premium black and silver aesthetic, reflecting the standard of service and quality of vehicles used.
From there, we designed and built the website in Wix Studio with a focus on immersive visuals, clarity of service offerings and a smooth user flow. Dedicated pages were created for private tours, airport transfers and corporate travel, each written to encourage enquiries from customers seeking a premium experience.
To support ongoing growth, we also manage the company’s social media presence. Content focuses on Scottish landscapes, premium vehicle interiors and behind-the-scenes service moments to build trust and familiarity with the audience. The tone is calm, confident and refined.
We integrated AURA, our AI-powered review response assistant, to manage Google reviews and maintain the company’s online reputation. AURA responds to customer feedback in a consistent, professional tone that aligns with the brand identity we created.
The final result is a cohesive brand ecosystem across website, social media and customer experience. Luxury Travel Scotland now has a strong digital presence that reflects the high standards of the service and supports long-term reputation and booking growth.